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Marketing and consumer behaviour

SERIES TITLE: Closing Time

This programme is about the change in marketing and consumer bahaviour. The programme includes a conversation on the history and the characteristics of this profession with Éva Merényi, Hungarian marketing professional. Why is it important to create likeable adverts? How has the profession changed from its beginnings? How has the behaviour of the consumers changed and what characterises now the co…

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Contributors

  • Veiszer, Alinda (interviewer)
  • Merényi, Éva (interviewee)
  • Horváth, Márk (director)
  • Bertha, Lívia (editor)
  • Várhegyi, György (other)
  • Lukin, Sándor (other)

Publisher

  • Magyar Televízió 2

Subject

  • Lifestyle and consumerism
  • marketing
  • reklámeszköz
  • fogyasztói magatartás
  • reklámfilm
  • termék
  • fogyasztói társadalom
  • Television

Type of item

  • ITEM
  • Factual