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Investigating Channel Push Branding The Case of Konftel
The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull str…
Contributors
- Vincze Zsuzsanna
- Nylén Ulrica Studierektor
- Umeå universitet Samhällsvetenskapliga fakulteten Handelshögskolan vid Umeå universitet
Creator
- Björkman Mattias 1986- , Umeå universitet, Handelshögskolan vid Umeå universitet
Type of item
- Student thesis
- book
- Book
Date
- 2011
- 2011-06-01
- 2011-10-11
- 2011-10-11
- 2011-06-01
- 2011
Contributors
- Vincze Zsuzsanna
- Nylén Ulrica Studierektor
- Umeå universitet Samhällsvetenskapliga fakulteten Handelshögskolan vid Umeå universitet
Creator
- Björkman Mattias 1986- , Umeå universitet, Handelshögskolan vid Umeå universitet
Type of item
- Student thesis
- book
- Book
Date
- 2011
- 2011-06-01
- 2011-10-11
- 2011-10-11
- 2011-06-01
- 2011
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- oai:DiVA.org:umu-46804
Format
- electronic67
- electronic
- 67
Language
- en
- en
Is part of
- http://data.theeuropeanlibrary.org/Collection/a1041
Year
- 2011
Providing country
- Sweden
Collection name
First time published on Europeana
- 2014-09-07T11:22:10.238Z
Last time updated from providing institution
- 2014-09-07T11:22:10.238Z