Utjecaj marketinga na konkurentnost poslovnih subjekata na tržištu pića u Republici Hrvatskoj : doktorska disertacija

The purpose of this dissertation was to investigate influence of marketing on competitiveness
of companies that produce beverages on the Croatian market. Starting from the assumption
that marketing conception and marketing orientation of a company represents a fundamental
concept for making „better“ products or delivering superior value offering aimed at needs of
the target segments and thus i…